Gorillaz To Launch Interactive 'Spirit House' In Brooklyn To Celebrate 'Humanz'
April 5, 2017, 10:05 a.m.
Damon Albarn and Jamie Hewlett's animated group is teaming up with Sonos to launch a series of "spirit houses" for fans to hear new music and interact with the band's virtual home.

After over six years in the wilderness (also known as reunion-ville), Gorillaz will return with a new album, Humanz, later this month. To celebrate the release of the "club record [with a] weird sort of darkness about it," Damon Albarn and Jamie Hewlett's animated group is teaming up with Sonos to launch a series of "spirit houses" for fans to hear new music and interact with the band's virtual home.
According to a press release, these Gorillaz Spirit House spaces will include "a real-life manifestation of Murdoc, 2D, Russel and Noodle’s lounge in Gorillaz’ own home, offering fans the opportunity to dive deeper into their world through exclusive music and visuals through physical installations and projection mapping technology." The immersive experience will be brought to life visually and sonically with the new Sonos Playbase, which is their home theater sound system, and is apparently "incredibly thin," for what that is worth.
"Come and bathe in high-tech sound, feast on unearthly visuals, and let the experience take you on the ultimate trip," songwriter and bassist Murdoc Niccals, a fictional animated rock star based on Keith Richards, "said" in the press release.
The event will launch in Williamsburg on April 21st-23rd in an event space at 39 South 5th Street, then continue in Berlin (April 28th-30th) and Amsterdam (May 6th). Entry to the Brooklyn event is free, and fans can register to attend here.
If you want to get more of a feel for the new album, Gorillaz have already released four singles from it (well, five if you count the previously-released anti-Trump ode "Hallelujah Money"). That includes "Saturn Beatz," which gives you an idea of what kind of funky stuff you'll find in these spirit houses.
My two favorite tracks so far are "Ascension" and "Andromeda," both of which you can listen to below.